You’ve already done the hardest part; you built something great.
Now let’s make sure people sign up.
FOR CE PROVIDERS, THERAPISTS & CLINICIANS BUILDING INCOME STREAMS
Your CE courses, trainings and offers are good.
Your marketing is holding them back.
You've already done the hard part. You got approved as a CE provider. You created the workshop, the course, or the coaching offer that can genuinely help people. And yet your calendar still has gaps, your training isn't full, and you're watching colleagues somehow make all of it look easier than it feels.
You’ve already done the hard part. You’ve created something valuable; a CE training, workshop, course or coaching offer that can help so many people.
But now you’re facing whole new challenges:
How do I actually get this out there?
How do I stand out in a sea of competition?
How do I fill my programs and get people signing up?
How do I do all this without spending hours I don’t have, or feeling like I’m just shouting into the void?
You're not alone. This is exactly where so many of my clients get stuck. And it's not because your training isn't good. It's because nobody handed you a marketing roadmap when they handed you your CE approval letter.
Unlike most programs, you'll never have to figure out where to start.
There are 3 ways to use this system:
- The Marketing Map is an interactive tool that starts with one question and sends you directly to the resource you need for your marketing right now.
- Work through the 3 phases in order, one lesson per week to build a solid marketing foundation you can continue to build on.
- Use it like a library and go straight to the tools you are looking for.
The 3 phases:
WHY MARKETING MATTERS:
When more people sign up for your trainings, workshops, and programs:
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You increase your impact by sharing your expertise with people who help others.
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You grow your income by adding revenue streams beyond the therapy room.
You build your reputation by becoming known for the unique knowledge you bring.
And The Doable Marketing System helps you get there.
WHAT YOU'LL GET
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3 Phases for wherever you are in your marketing journey.
Work through the phases at your own pace. Lifetime access means you come back whenever you're ready for
the next phase. -
The Doable Marketing Workbook.
A comprehensive, fill-in-as-you-go workbook covering the complete marketing ecosystem: building your audience, positioning your offers, creating content, SEO, social media, email, funnels, collaborations, and metrics.
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Bonuses: Social Media Accelerator + Market and Fill Your CEU
TrainingAvailable to everyone regardless of which phase you start in. Dig in whenever they're relevant to where you are.
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Guest Expert Replays
Hear from experts with unique perspectives in marketing to give you fresh insights and proven strategies. -
Tools, Templates & Prompts
Done-for-you resources to make implementation faster and easier (emails, social prompts, worksheets, and more).
I’ve worked with Michelle at Doable Marketing on several projects, and I keep going back to her because of how she shows up. She’s knowledgeable, easy to reach, and has a way of guiding you through the process that feels steady and supportive.
A lot of the growth in my work connects back to that support. My video courses have had over a thousand downloads, and I’ve gone from offering a one-hour training to hosting a sold-out continuing education retreat for therapists, with a multi-speaker CE conference coming up with seven presenters.
Michelle has a way of helping you take what’s in your head and actually build it. From a single training to something much bigger, she helps you move it forward in a way that feels clear and doable.
-LaDonna Carey, Therapist, CE Provider and Author
Imagine 3 Months From Now…
You have a clear, doable marketing system that fits into your life and your practice. No more starting over or guessing what to do next. This is a repeatable system you can work in the margins of your week.
You're consistently showing up for your training and people are registering. Not more just announcing once and hoping for the best.
Your audience is growing and so is your revenue, without adding more hours. Systems and content doing the work for you, even when you're in session.
You know exactly what to work on next. No more guessing, no more starting over. Just use the marketing map each week to find out exactly what to work on next!
Is this for me?
This is for you if:
You’ve created a CE course, workshop, or program and you’re ready to fill it.
You want to grow your therapy or coaching practice.
You have at least a small email list or social media audience (even if it’s sitting untouched).
You’re ready to take doable, consistent steps toward building your audience and filling your offers.
You’re open to trying new strategies and stepping out of your comfort zone, with support of course!
You might not be quite ready for this if:
You’re still in the idea stage and don’t have an offer yet.
You truly don't have ANY time to work on growing your business.
You’re not ready to step out of your comfort zone and get visible
Brand new to offering CEs? Start here first.
Hi! I'm Michelle Risser.
Just like you, I'm not content doing the same thing all day every day.
I've always been multi-passionate: from playing bass in a pop-punk band, playing guitar in a pool hall, starting my therapy practice, providing CE trainings and guiding therapists who want to be CE providers and add other income streams.
After experiencing the constraints of a 9-to-5 and the burnout that followed, I embraced a career with multiple streams of income and many different ways to serve and help others.
Now, I still work in my therapy practice, teach CEs, create courses, and more, I'm living proof that you can channel your multiple passions into a fulfilling career.
I've spent years marketing my own businesses, studying marketing and helping therapists and CE providers build marketing systems that work for their offers and their lives.
michelle@mrisser.com
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M Risser, Inc
PO Box 252, Powell, OH 43016