You’ve already done the hardest part; you built something great.
Now let’s make sure people sign up.
FOR CE PROVIDERS, THERAPISTS & CLINICIANS BUILDING INCOME STREAMS
Have you ever built something you were proud of, but when it was time to promote it, you started feeling slimy and salesy?
Get instant access to the self-paced marketing system for therapists and CE providers who are ready to stop dreading the promotion part and start marketing like themselves.
Get instant access for $197
As a therapist, CE provider or helping professional, you're built different. You value helping others, making healing accessible, being vulnerable, open, and honest.
Then you found out that you actually need to "sell" your services, and no one taught you how to do this in grad school.
No wonder marketing feels icky.
You're definitely not alone in this.
Here are some actual quotes from therapists and CE providers when it comes to marketing:
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I hate marketing so much! It's the worst.
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Ugh, I feel so gross and slimy putting myself out there like this.
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I know I need to market my CE trainings but I just can't bring myself to do it.
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Promoting myself makes me cringe.
MARKETING WITHOUT THE ICK FACTOR
Have you thought about marketing your offers with confidence, but the second you sit down to write something, you freeze?
You already have the expertise.
You already have people who need what you're offering.
You've just been waiting for someone to show you how to talk about it without it feeling gross.
Right now, while you are still hesitating to share your work, therapists just like you are out there marketing so they can:
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Fill their CE trainings without feeling like they have to chase anyone down
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Refusing to stay invisible after working so hard on something they know can benefit others
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Talking about their offers on social media and in email without cringing, because they are confident in their offers and comfortable being visible (yes! It's possible!)
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Building real connections with the people they are meant to serve
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Bringing their true personality and authentic self into their marketing rather than trying to copy someone else!
I can help you go from "I have no idea what to post" to actually having a marketing rhythm that fills your trainings and feels like you.
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Discover how to turn your expertise into content people actually want to read, not generic AI-generated posts nobody engages with
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Learn to build a freebie, a landing page, and an email list without feeling like you're begging for attention
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Get found on Google with SEO basics that don't require becoming a tech person
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Sell on social media using a simple formula that never feels pushy
- Get ready for that moment someone messages you and says "I saw your post and I need this!"
SNEAK PEEK
Take a look at what's inside!
Unlike most programs, you'll never have to figure out where to start.
There are 3 ways to use this system:
- The Marketing Map is an interactive tool that starts with one question and sends you directly to the resource you need for your marketing right now.
- Work through the 3 phases in order, one lesson per week to build a solid marketing foundation you can continue to build on.
- Use it like a library and go straight to the tools you are looking for.
The 3 phases:
WHY MARKETING MATTERS:
When more people sign up for your trainings, workshops, and programs:
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You increase your impact by sharing your expertise with people who help others.
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You grow your income by adding revenue streams beyond the therapy room.
You build your reputation by becoming known for the unique knowledge you bring.
And The Doable Marketing System helps you get there.
WHAT YOU'LL GET
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3 Phases for wherever you are in your marketing journey.
Work through the phases at your own pace. Lifetime access means you come back whenever you're ready for
the next phase. -
The Doable Marketing Workbook.
A comprehensive, fill-in-as-you-go workbook covering the complete marketing ecosystem: building your audience, positioning your offers, creating content, SEO, social media, email, funnels, collaborations, and metrics.
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Bonuses: Social Media Accelerator + Market and Fill Your CEU
TrainingAvailable to everyone regardless of which phase you start in. Dig in whenever they're relevant to where you are.
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Guest Expert Replays
Hear from experts with unique perspectives in marketing to give you fresh insights and proven strategies. -
Tools, Templates & Prompts
Done-for-you resources to make implementation faster and easier (emails, social prompts, worksheets, and more).
I’ve worked with Michelle at Doable Marketing on several projects, and I keep going back to her because of how she shows up. She’s knowledgeable, easy to reach, and has a way of guiding you through the process that feels steady and supportive.
A lot of the growth in my work connects back to that support. My video courses have had over a thousand downloads, and I’ve gone from offering a one-hour training to hosting a sold-out continuing education retreat for therapists, with a multi-speaker CE conference coming up with seven presenters.
Michelle has a way of helping you take what’s in your head and actually build it. From a single training to something much bigger, she helps you move it forward in a way that feels clear and doable.
-LaDonna Carey, Therapist, CE Provider and Author
Imagine 3 Months From Now…
You have a clear, doable marketing system that fits into your life and your practice. No more starting over or guessing what to do next. This is a repeatable system you can work in the margins of your week.
You're consistently showing up for your training and people are registering. No more just announcing once and hoping for the best.
Your audience is growing and so is your revenue, without adding more hours. Systems and content doing the work for you, even when you're in session.
You know exactly what to work on next. No more guessing, no more starting over. Just use the marketing map each week to find out exactly what to work on next!
Is this for me?
This is for you if:
You’ve created a CE course, workshop, or program and you’re ready to fill it.
You want to grow your therapy or coaching practice.
You have at least a small email list or social media audience (even if it’s sitting untouched).
You’re ready to take doable, consistent steps toward building your audience and filling your offers.
You’re open to trying new strategies and stepping out of your comfort zone, with support of course!
You might not be quite ready for this if:
You’re still in the idea stage and don’t have an offer yet.
You truly don't have ANY time to work on growing your business.
You’re not ready to step out of your comfort zone and get visible
Brand new to offering CEs? Start here first.
Questions?
I've got answers.
Is this for marketing CE trainings, or can I use it for my practice and other offers too?
Both! The system works for any offer: your CE trainings, your therapy or coaching practice, your courses, your consulting. If CE trainings are your main focus, the Market and Fill Your CEU Training bonus goes even deeper on that.
I already know some marketing basics. Will this just be a repeat for me?
This is exactly why the system is built like a library. Use the Marketing Map to skip straight to the pieces you haven't figured out yet: maybe that's SEO, maybe it's email, maybe it's finally learning to sell on social without cringing. You don't have to start at the beginning.
I'm already stretched thin. How much time does this take?
The whole system is self-paced with lifetime access, so there's no falling behind. Some people work through one lesson a week. Some binge a phase over a weekend. Some open it up only when they're stuck on something specific. The templates and prompts are there to save you time, not add another thing to your plate.
But won't marketing still feel salesy?
Not the way I teach it. Here's the truth: the people you're meant to help can't find you if you stay quiet. This system teaches you to market in a way that feels like connection, not a sales pitch... sharing what you know, talking like yourself, and letting the right people find you. That's not slimy. That's service.
Hi! I'm Michelle Risser.
Just like you, I'm not content doing the same thing all day every day.
I've always been multi-passionate: from playing bass in a pop-punk band, playing guitar in a pool hall, starting my therapy practice, providing CE trainings and guiding therapists who want to be CE providers and add other income streams.
After experiencing the constraints of a 9-to-5 and the burnout that followed, I embraced a career with multiple streams of income and many different ways to serve and help others.
And here's the part that matters for you: none of those income streams would exist if I hadn't learned to market them. I felt just as salesy and icky about it as you might right now. So I studied marketing, earned my Google Digital Marketing certification, practiced on my own businesses, and figured out how to do it in a way that feels like connection instead of an icky sales pitch.
Now, I still work in my therapy practice, teach CEs, create courses, and more, I'm living proof that you can channel your multiple passions into a fulfilling career.
I've spent years marketing my own businesses, studying marketing and helping therapists and CE providers build marketing systems that work for their offers and their lives.
© Copyrights by M Risser, Inc. All Rights Reserved.
M Risser, Inc
PO Box 252, Powell, OH 43016